During the Trump era we have learned about weaponizing of language. Also, how words can be differently defined by a variety of their users. Technically this is called denotation and connotation. In plain language, this means there may be a definition of a word in dictionary (denotation) but the way it is used in common discourse (connotation) or slang can be quite different. There can also be secret connotations that a sub-group uses.
Here is an example: